Interesting development in the Search Engine Marketing (SEM) industry – serious partnerships with web analytics firms. According to the WebMetricsGuru -
WebTrends bought ClickShaft. Last year HitWise bought a SEO/SEM company (forgot the name) and this year ClickTracks also bought an SEO/SEM company…..seeing a pattern grasshopper?
Well, it just so happens that WebSideStory & SEMDIRECTOR Partnered according to Web Analytics World.
As an SEO I find that my clients are often unaware of the importance of monitoring and understanding their traffic “stats” otherwise known as metrics. However, taking the time to learn how to do this effectively is well spent as stats reveals many amazing insights into your business.
If you do want to learn more how to measure the effectiveness of your online marketing campaigns, here is a link that will give you some great information: http://www.searchengineworkshops.com/articles/search-engine-metrics.html?kbid=2277
