Archive for May, 2007

Blog Class – Lesson 1 ~Pick Your Theme~

May 31, 2007 at 8:04 am · Filed under Blog Class - Make Money Online, Blogging Wisdom, Entrepreneurial Spirit, Time Management

Hello Dear Ones,

This lesson is a day late. I hope every one is still psyched and inspired and ready for action! Thanks for your patience…

One thing that is so great about creating wealth via the internet…it’s on your time schedule. To a certain degree. Don’t let yourself become so laissez-faire that you do nothing. Your time, energy and effort are still required. But if you do it a day later, or at 2 a.m. or 7 a.m. is your choice. Beautiful!

Let’s begin now.

Remember…FOCUS. Read the rest of this entry »

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Build A Stampede of Traffic to Your Blog &/or Web site

May 29, 2007 at 9:20 pm · Filed under Blog Class - Make Money Online, Blogging Wisdom, Search Marketing

Once you have your blog set up and some great articles posted, you want to share your creation with the world, right? After all, that is how you are going to make money with your blog.

HOWEVER – you do not want to come off like you are selling something. Your goal is to be interesting, funny, smart and to attract the right audience to read your blog. That’s the most essential ingredient in building your market. Merit. Read the rest of this entry »

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Wanna Feel Special? Dress Up Your WordPress Blog

May 28, 2007 at 9:18 pm · Filed under Blog Class - Make Money Online, Blogging Wisdom

I love this web site that I’m about to tell you about. They offer FREE (and professional) CSS and XHTML web site templates that are just gorgeous. I’m fairly certain each one of you will find at least one if not more designs that you dig. Check ‘em out here: http://www.freewebtemplates.com

You’ll need to download the zip file containing the template contents and then work with FTP and your WordPress options in order to get the template to appear as the design of your site. In other words, there are steps to make this happen.   The web site has a FAQ and technical support to help you do this.  Enjoy!

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Great Resource – John Chow’s Make Money Online Blog

May 25, 2007 at 9:35 pm · Filed under Blog Class - Make Money Online, Blogging Wisdom

John Chow dot Com is blog that helps average people like you and me make money online. If you do a review of his blog, he’ll link to your blog so his readers can check you out.

Note to Blogging Class Students:  If you are part of my online blogging class don’t  get  too lost visiting John Chow’s blog.  There is a lot of information.  Feel free to look around to get an idea of what is happening in John’s blogosphere, but don’t go overboard clicking  here and there and spending 3 hours clicking around before you realize that  it’s 2 am!  We’re doing this in bite sizes, without  losing sleep, social life or work time, okay?

I promise you I will not leave anything out of the online blogging course.  My intention is to time the information given properly so that you don’t get paralyzed with T.M.I. syndrome (too much info).  If John’s offer still stands by the time you have your blogs up, I will suggest you take him up on his offer.  At some point in the course we will be doing a similar activity to help build links and subscribers to our blogs.

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Learn Why Blogging is the Hottest New Internet Marketing Tool

May 25, 2007 at 4:44 am · Filed under Blog Class - Make Money Online, Blogging Wisdom

Let’s explore 5 Good Reasons Why Blogging is the new Internet Marketing Tool

Did you know that blogging is a concept that actually started in late 90s? It started out as a solution for commenting on an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. From its humble beginnings as single-sentence commentary has developed into pages of personal take on just about anything and everything under the sun, moon and starts.

As blogging continues to evolve, online advertising has tapped into the blog’s potential. In case you need to convince your higher-ups that blogging is a great solution or just for your own knowledge, presented below are 5 reasons why you should use blogging as an Internet marketing tool.

1.Easy-Peasy as Pie: Blogging is easy. The easiest way to get your piece of internet real estate is through blogging. Very basic computer skills are necessary… an average adult can read, type and click a mouse. It’s like having a virtual piece of paper… all you have to do is write your ideas, experiences, new product reviews or announcements, etc. For the purpose of generating income via your blog, being genuine and sincere is priceless…the truth behind your words (the “voice” of your blog) will come out and hopefully entice your reader to also try products and services that you wish to promote (yours and others).

Equipment: All you need is a computer and an Internet connection (who doesn’t?) then you can blog and advertise.

Amazing concept! Soon to come on a widespread basis is mobile blogging – either texting posts via your cell phone, or calling in to your blog site and leaving a voice message that is converted from voice-to-text into a post! So next time you are driving along the highway and you have a deep thought, you can call up your blog and blah-blah-blah so that your inner genius ideas need never be lost again – as long as you have your cell phone.

2. Be Real, Yo!: Blogging is authentic. In this day and age advertising saturate our lives from every angle. Therefore it is no surpise that the public always questions the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

Take this fact to heart: Never promote something that you have not tried, tested and used first! Otherwise, your credibility is damaged and is very difficult to repair. Your credibility is one of your greatest assests online! Remember that. Read the rest of this entry »

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Online Blogging Class – Preparation Assignment

May 25, 2007 at 2:42 am · Filed under Blog Class - Make Money Online, Blogging Wisdom

For those of you in the online blogging class, you will receive your first lesson via email post on Tuesday May 29th, 2007.

If  you are chomping at the bit and want to be prepared to get off to a fast start, do the following in preparation:

In preparation for the class next week, I need for you to do 2 things:

1.  Visit http://www.technorati.com to get an idea what others are blogging about.  Don’t  spend too much time here though – give yourself 15 mins and then leave it alone! The purpose is to get your blogging topics and categories ready.  Once you’ve seen what’s out there, take the time to think about  what you wish to blog about.

2.  Email me the Main topic or theme you’d like to blog about, along with a list of 3 side, complimentary interests that you have.

The most  important element that is needed is the element of FUN!

I think the fun begins when you are involved in something you are passionate about.  Think about your Blog as a journal chronicalling the exciting experiences you have while living your life doing what you love, whatever that may be.  Note: I want you to feel free to express yourself on your blog, however please keep in mind that since we are aiming to make money on the internet using the blog, don’t make it too personal.  Personality, on the other hand, is a good thing for your blog.

Remember, you are not trying to be like anybody else – this is blog is about your unique expression in this world.   Browsing  others blogs is just a good way to see how its done, and some different ways people use their blogs.

Check out my new blog  page about the Class here – http://zhenya.wordpress.com/make-money-online-blogging-class/ 

Now sit back and smile that  you did something good and happy and hopeful for yourself today.

~xoxo~Z

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Who is Anitron and Why Should You Care?

May 17, 2007 at 6:54 am · Filed under SEO Extraordinaire, Search Marketing

Aloha~

I’ve  been busy setting up Anitron’s Internet  Marketing  web pages this past  week.  This has been a long time coming.  Every time I wanted to put  these pages  up so that  I could market search engine optimization and online marketing via the internet I’d get a new project.  Being gung ho, I’d throw myself into the client’s project, leaving little time to  put  the pages  up.  That  has now changed!  I spent all of February and March 2007 writing protocols, April catching  up on projects and getting admin organized, and now finally in May the IM pages have life!  Please check them out and let me know what you think.  Better yet, order yourself up a FREE SEO Site Evaluation report.

~ Z

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Is Paying for Professional Internet Marketing Service Worth it?

May 10, 2007 at 10:10 pm · Filed under Entrepreneurial Spirit, Search Marketing

Let’s face it – Internet Marketing / search engine marketing is not rocket science. At least to me it’s not. Although a good point is that I have been practicing and following the industry since 1999, so I do have a little experience. In comparison with my college studies in Geology and Environmental Science at Smith College, that was closer to rocket science than search marketing.

Hmmm…am I putting my foot in my mouth again? Am I dogging my own occupation – saying it ain’t worth nothing? If you wanna know, read on…

Read the rest of this entry »

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Search Marketing Profession: What I do and What I’m Doing

May 8, 2007 at 9:58 am · Filed under Search Marketing

I get a lot of puzzled looks and confusion when I tell people that my job is search engine marketing. I usually feel compelled to follow that up with “I optimize my clients web sites so they are indexed by the search engines, with the ultimate goal of ranking toward the top of the results for specific keywords.” Even that gets some glassy stares. So I follow that up with “I try to get my clients’ web sites listed in the top 10 of Google, Yahoo or MSN.”

I didn’t realize there was anything special about what I do, but apparently some are baffled. That’s pretty much a good thing as long as people know enough to hire me to get the job done. And I do get the job done. I’m working on finding a way to display the results I get for my clients so others can see that with me they are going to be taken care of with accountability and professionalism.

But I didn’t get on today to talk about how great I am. We all already know that ;)

So what I did 4 years ago was learn how to optimize web site for better search engine placement. The industry was so new then. It was a lot easier for me to do the work alone. I think the number of web sites in 1995 was like 18,000. Now its like 100 million (in 12 years – if only that was a stock and I bought a bunch in 1995 – how’s that for ROI?). Now the only way to keep up is to get help. That’s what I’ve been doing – setting up protocols and training a new employees how to design, implement and maintain online marketing campaigns. Just writing the protocols took a long time! It really helped me see how much I do and how valuable it truly is. And then training on top of that has been another challenge. Getting others’ to reproduce the quality of work I insist upon is finally starting to pan out. That took some serious attention as well.

In case you were wondering why I haven’t posted to my blog in forever, this is the reason. Major business shifts. However, the blog is an important part of my strategy, and I will be recording my process and new information here on a more regular and frequent basis in the coming weeks. Setting up an entire department is a lot of work! And for those of you that wanted to know – that is what I’m doing. Cheers.

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Hello Again!

May 1, 2007 at 8:35 am · Filed under SEO Extraordinaire

Happy May Day!

How long has it been since my little bloggie-blog has gotten some attention from yours truly?  Too long I say!  That will be changing in the coming days, weeks and months as I am finally getting some work done and moving through the tasks that once held me captive.  This 5th month of the year 2007 I am committed to making some serious progress by revisiting my original goals for the new year.

Up next on the platter…I’m going to somehow integrate Feedburner.com into my blog so that all my dear readers will have a simple way to see my latest posts.  Thanks for sticking around, y’all!  I’ve got some good stuff on the way.

Love, Z

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