Adventures in Internet Marketing with SEO Chick Extraordinaire

Let’s explore 5 Good Reasons Why Blogging is the new Internet Marketing Tool

Did you know that blogging is a concept that actually started in late 90s? It started out as a solution for commenting on an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. From its humble beginnings as single-sentence commentary has developed into pages of personal take on just about anything and everything under the sun, moon and starts.

As blogging continues to evolve, online advertising has tapped into the blog’s potential. In case you need to convince your higher-ups that blogging is a great solution or just for your own knowledge, presented below are 5 reasons why you should use blogging as an Internet marketing tool.

1.Easy-Peasy as Pie: Blogging is easy. The easiest way to get your piece of internet real estate is through blogging. Very basic computer skills are necessary… an average adult can read, type and click a mouse. It’s like having a virtual piece of paper… all you have to do is write your ideas, experiences, new product reviews or announcements, etc. For the purpose of generating income via your blog, being genuine and sincere is priceless…the truth behind your words (the “voice” of your blog) will come out and hopefully entice your reader to also try products and services that you wish to promote (yours and others).

Equipment: All you need is a computer and an Internet connection (who doesn’t?) then you can blog and advertise.

Amazing concept! Soon to come on a widespread basis is mobile blogging - either texting posts via your cell phone, or calling in to your blog site and leaving a voice message that is converted from voice-to-text into a post! So next time you are driving along the highway and you have a deep thought, you can call up your blog and blah-blah-blah so that your inner genius ideas need never be lost again - as long as you have your cell phone.

2. Be Real, Yo!: Blogging is authentic. In this day and age advertising saturate our lives from every angle. Therefore it is no surpise that the public always questions the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

Take this fact to heart: Never promote something that you have not tried, tested and used first! Otherwise, your credibility is damaged and is very difficult to repair. Your credibility is one of your greatest assests online! Remember that. Cont’d - Let’s explore 5 Good Reasons Why Blogging is the new Internet Marketing Tool

3. Free-Love: Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. In the next article, we’re going to take a look at how to build your market base via your blog.

In conclusion, you will give your business a boost by effectively using blogging as an Internet marketing tool. Subscribe to the SEO Extraordinaire’s feed by email so you don’t miss any important articles about building your blogging empire online.

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