Archive for November, 2008

Track Your Business.com & Other Online Ads in Google Analytics

Hello hello,

First of all, Hallelujah that OBAMA is our next President.  Thank you Jesus and Praise the Lord :)

I’ve been involved in a big project at work.  Not only did it take me a month to figure out a.) that I needed to track my Business.com ads and b.) how to actually do it, it’s also taken me about 1 week to set it all up properly.

If you are needing to reach the B2B market, you owe it to yourself to check out http://www.business.com/info/advertisewithus.asp .  That is NOT an affiliate link, btw.  If you are interested in getting started with Business.com, shoot me an email and I will send you an invite from my account that will give you $50 in free clicks to get started.

Here are the tricks I learned along the way:

  1. Call the Advertising Center Customer Support and ask for help in getting your Account set up and running properly.
  2. Let them help you by uploading their “proposed” listings, which should include the topics, keywords and ads for your products.
  3. Do NOT activate your your “Proposals” until AFTER you have properly set up Google Analytics tracking.
  4. Make sure you have your Google Analytics account set up properly.
  5. Make sure your web pages have both the proper Google Analytics code and the Business.com code installed on them (you probably need to talk to your webmaster about doing this).
  6. Open 2 tabs in your Firefox browser window.  In tab #1 login to your new Business.com account.  In tab # 2, go to this web address: http://www.webstreamdynamics.com/tracking-url-creator.asp
  7. Click on your Listings tab and then click the first listing name that you are planning to run in your account.  A new screen will open that displays your ad and your keywords.
  8. What you need to do is click on the light blue square button that says “Edit Keywords”
  9. Copy the keywords in the field that appears and click over to tab # 2.  Paste the keywords into the keywords box (you’ll have to delete the “[** **]” that appears after your keywords by hand) and fill out the rest of the fields and click submit.
  10. The tool will then generate the tracking URLs for you with a pale yellow background.  Copy that info and click back over the tab #1 and paste this new info into the field where you copied the keywords from.  You should be replacing the keywords in this field with the new tracking info generated by WebStream Dynamics PPC Tool.
  11. You should also replace the Default URL at the top with a trackable URL…this is optional and you’ll have to cut and paste one of the URLs from below into this field – I took out the utm_term info since it’s a broad match in Business.com
  12. Save Changes and move on to the next Listing – wash, rinse, repeat – do it over again until all your Listings are set up with tracking URLs.
  13. Then you send your campaign live and check the performance and make adjustments as necessary!

Have fun and make lots of $$ :)

Does anybody have the slightest clue what I am talking about?  Please let me know! I’d be stoked to talk to another Internet marketing geek :)

If you want to do this, but don’t have a clue how, you could always talk to me about alternative ways to get this set up for yourself or your company.

Bless, Peace.

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