I pull the ‘True Adwords Query Report’(TAQR) from Google Analytics (that’s a lesson on it’s own – if you are interested do a Google search for the aforementioned report) so I can get good ideas for negative keywords as well as keyword expansion in my campaign.
I’ve got the data in an excel sheet – but my question is, for the keywords in the TAQR – should I eliminate the ‘+’ sign from the report that GA produces?
I’d like to know, how is the visitor actually typing in the keyword, are they actually typing a plus sign in between every word? I seriously doubt it, but just to be sure, I will be watching my campaign and bidding on both to see how the traffic and conversions are.
Stay tuned…or if you have some helpful knowledge, feel free to share.
