Hello my  Hungry Blog Class students - thanks for keeping me on track.  Every question and comment you send to me reminds me to keep on delivering.  The post below is not for the class per se.  It’s actually an answer to a question an Anitron client asked me - figured I’d keep my blog fresh by sharing my answer to him.  Lesson # 4 is coming  I swear, I’m using new software to produce the lesson and also it has been busy for me with some projects I’ve got cooking.  In due time you shall know  just what it is I’ve been  up to so late every night!

Q:  “What’s the difference between blogging and authoritative articles”

A:  If  you work with Anitron Internet  Marketing, Authoritative articles are “ghostwritten” for you; of course our clients are always welcome to collaborate on these articles.

A couple of possible differences in blog content and article content is formality and length.  Typically blog posts are broken into short posts 3 or 4 paragraphs tops is ideal; articles are ideally 300 to 500 words.  Blog topics can meander a bit from post to post, covering  a variety of subjects from directly about  real estate, to those that are related or supportive of (ex. for real estate blog, related topics would include reviews about nightlife, attractions, stores, etc.). 

Articles can focus on any topic, but they typically stick to this topic for the duration of the article.  Therefore it is more advisable to cover a related topic that lends credibility to the industry as well as the company.  Next to the blog, this is a  powerful way to build reputation and traffic on the internet.  Articles bring incoming links. 

Check out this article in WorkZ on how this is done:  http://www.workz.com/content/view_content.html?section_id=517&content_id=6999